Boosting Roofing Leads by 200% in Miami, FL

Background

Miami, FL, is a bustling market for roofing services, with homeowners frequently searching for roof repairs and replacements due to Florida's tropical climate and hurricane seasons. A small roofing business approached us, struggling to generate consistent leads despite high demand.

Challenges

1. Intense competition from established roofing companies driving up cost-per-click (CPC).

2. Poor-quality leads from generic ad targeting.

3. Lack of optimized landing pages, resulting in low conversion rates.

Goals

• Increase lead volume by at least 100%.

• Achieve a cost-per-lead (CPL) of $30 or lower.

• Generate at least $50,000 in revenue within a month.

Strategy

1. Keyword Optimization

We conducted in-depth keyword research to target high-intent searches like:

• "Roof repair Miami"

• "Affordable roof replacement Miami"

• "Emergency roofing services Miami"

We segmented keywords into ad groups based on service types (e.g., repairs, replacements, emergency services).

2. Geo-Targeting and Scheduling

• Geo-Targeting: Restricted ads to a 20-mile radius around Miami to reach local homeowners.

• Ad Scheduling: Focused ad delivery between 7 AM–7 PM, peak hours for service inquiries.

3. Ad Copy and Extensions

• Ad Copy: Created compelling, action-driven headlines like:

  • "Miami Roof Repairs – Starting at $99"

  • "Licensed Roofers You Can Trust – Call Now!"

• Extensions: Used call extensions, location extensions, and structured snippets (e.g., "Services: Roof Repair, Replacement").

4. Landing Page Optimization

• Developed a mobile-friendly landing page with:

  • Clear CTA: “Get a Free Estimate Today!”

  • Testimonials from satisfied Miami clients.

  • A lead capture form optimized for mobile users.

5. Budget Allocation

Allocated the $3,000 budget strategically:

• $2,000 to search ads.

• $700 to display retargeting ads.

• $300 to call-only ads for urgent inquiries.